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Opt-in Page Builder

The Opt-in Page Builder writes a page for something you give away, like a free guide, lead magnet, free course or free product, and saves it as a draft page on your WordPress site. Visitors give their email and get the free thing, so a clear, honest page means more people join your list. 📬

What it does

  • Writes one opt-in page per run, shorter than a sales page.
  • Follows the same eleven parts each time, from the reader’s moment and a real before and after to what’s inside, honest limits, questions and a closing box.
  • Reads your saved products, the pages about your offer and, with Smart Creator Press, the free course or product itself.
  • Starts from a design you pick: Challenge, Modern, Clean, Bold, Playful (animated) or one you uploaded.
  • Uses one sign-up button, with the same words and link everywhere on the page.
  • Adds a questions section, SEO title, meta description and links to your other published pages.
  • Checks the page at desktop and phone width when it has a browser, and fixes what it finds.

What you need first

  • HowToAI School Connector connected to Claude or ChatGPT. See Connect Claude or Connect ChatGPT.
  • Smart Creator Press helps but isn’t required. With it, the button goes straight to the free sign-up.
  • Your brand color and fonts on Your business.

How to start it

  1. Open a new chat in Claude or ChatGPT with your site’s connector on.
  2. Type /howtoaischool-optinpagebuilder, or ask in plain words.
  3. Answer its questions one at a time.

Example requests:

  • “Build an opt-in page for my free Prompt Builder guide.”
  • “Make a sign-up page for my free 5-day email course.”
  • “I made a free checklist. Build the page people use to get it.”

The questions it asks you

One question per message, skipping anything it already knows:

  1. The free offer this page gives away.
  2. Pages about it, only when none are saved.
  3. The free course or product on your site. Then it shows what it found and asks “Did I get this right?”
  4. Your voice: samples, or “Does this sound like you?”
  5. Your brand: colors and fonts, every time.
  6. The starting design, for every new page.
  7. The page template, once per site.
  8. The sign-up link, only when it can’t find one.

Next time it shows what you saved and asks if it’s still right. In WordPress, open Settings → Employee settings → Opt-in Page Builder:

  • Writing style: samples, links to your writing and special instructions. Opt-in pages use the same sales page samples as the Sales Page Builder.
  • Templates and style, Opt-in pages: the built-in designs (Playful, Challenge, Modern, Clean, Bold) and any you uploaded, each with Preview. See Templates and style.

See Employee settings.

The Opt-in Page Builder’s Templates and style tab

What you get back

  • A draft page on your site. It is never published for you.
  • The page on the Opt-in Page Builder’s page in Your AI team → Opt-in Page Builder, waiting for you.
  • A hand-over message with preview and edit links, any placeholder to swap and anything to do first, such as publishing a free product that is still a draft.

Review and approve

Open Your AI team → Opt-in Page Builder and click Review on the page. Open in editor opens it in WordPress. Check what’s inside the offer and the example, and click the sign-up button to make sure it opens the right sign-up. Then click Approve and publish, Ask for changes with a note, or Don’t use it. A page you send back is fixed in the same draft on its next run, keeping its design. See Review and approve.

An opt-in page draft waiting on the Opt-in Page Builder’s page

Running it on a schedule

Say “Build the opt-in page for my free guide tomorrow at 9.” It asks its questions now, then sets up a one-time run in your AI app that names the offer. The scheduled run asks nothing: it uses your saved answers, the Challenge design and a placeholder if the link is missing. Set your connector’s tools to always allow so it can run alone. See Run employees on a schedule.

Tips

Tip: Build the free product first, for example with the Product Builder. The Opt-in Page Builder reads it and keeps the facts and questions the same on both.

Tip: Save the sign-up link as the free product’s Checkout page under Settings → Built by your team, and the last question is skipped. See Built by your team.

Tip: Like a page’s look? Upload it as your own template on the Templates and style tab of the Opt-in Page Builder’s settings. It copies the look, never the words.

Tip: Once people join, keep in touch with a follow-up email sequence for the free product.

Good to know: Nothing goes live without you. It only creates drafts, never edits a published page and never invents examples or testimonials. If the free product is still a draft, publish it too, or the sign-up button won’t work.

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